Portfolio
Sugar Feather Farm
Sugar Feather Farm came to us ready for a transformation. We delivered a complete rebrand and custom website redesign by migrating them from WordPress to Squarespace to create a more modern, user-friendly experience. As part of the update, we secured a new, more fitting domain and overhauled their backend to streamline order fulfillment. With their strong SEO performance in mind, we managed the domain transition carefully to preserve rankings and maintain sales — ensuring a smooth, growth-focused move to their new digital home.
We updated Sugar Feather Farm's website with a comprehensive redesign that enhances both aesthetics and functionality. The changes focus on creating a more cohesive brand experience while improving user navigation.
Logo Transformation
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The Sugar Feather Farm logo evolution represents a strategic shift from detailed illustration to minimalist impact. The original design—featuring multiple birds within a circular frame—has been refined to a bold chicken silhouette surrounded by flowing typography. This transformation maintains the brand's agricultural heritage while dramatically improving scalability, recognition, and versatility across applications. The new mark achieves a contemporary aesthetic that appeals to modern consumers without sacrificing the farm's authentic identity, effectively balancing tradition with forward-thinking design principles.
Home Page
We updated Sugar Feather Farm's website with a comprehensive redesign that enhances both aesthetics and functionality. The changes focus on creating a more cohesive brand experience while improving user navigation.
The homepage now features a cleaner layout with a warm, earthy color palette that better reflects the farm's ethical and sustainable values. We replaced the cluttered navigation with streamlined menu options and improved the visual hierarchy of content. The mission statement is now prominently displayed with supporting imagery that showcases the family's connection to nature.
About Page
The "Our Story" page received a significant update with a more engaging layout featuring a circular imagery format that creates visual interest while maintaining focus on the family's journey. We standardized the typography throughout the site for better readability and brand consistency.
E-Commerce Page
We transformed Sugar Feather Farm's shop page from a basic product display to a streamlined shopping experience. The original layout lacked visual consistency and made product browsing difficult. Our redesign created a uniform grid system with improved filtering options, standardized product cards, and clearer pricing information. The new mobile-responsive design maintains the farm's authentic brand while providing a more professional e-commerce experience that better showcases their specialty poultry and feed products.
The Arts Bus
We partnered with The Arts Bus, a Vermont-based nonprofit dedicated to bringing creative experiences to children, to help them overcome a key digital challenge: their existing WordPress site was overly complex and time-consuming, making even simple updates — like adding a page or uploading images — a frustrating task for their small team.
To solve this, we redesigned their website from the ground up, migrating them to Squarespace for a clean, modern design paired with an intuitive, easy-to-manage backend. The result is a vibrant, mobile-optimized site that beautifully reflects their mission and empowers their team to keep content fresh — without the hassle.
As part of our commitment to supporting community-driven organizations, we proudly offer a 20% discount to nonprofits.
Home page
The previous homepage featured dense text blocks and limited visual hierarchy, making it harder for visitors to navigate or engage. In the redesign, we emphasized a bold, colorful layout with full-width images, clear sections, and modern scroll functionality to highlight The Arts Bus’s impact and energy.
We streamlined the content, focusing on storytelling through visuals and interactive elements—like video embeds, donation buttons, and illustrated stats—to create an immersive and accessible experience. The new homepage celebrates the joy and creativity of The Arts Bus while improving usability and inspiring more community engagement.
About page
We transformed The Arts Bus's About page from a dense, text-heavy layout into a vibrant, engaging narrative that better reflects the organization's mission. The new design incorporates dynamic visuals, clear headings, and ample white space, making the content more accessible and inviting. This update enhances the storytelling of The Arts Bus's journey, allowing visitors to connect more deeply with its history and impact.
